Ritwic Singh

Ritwic Singh — product designer · SaaS and complex workflows

Complex products. Clearer ways through.

Selected work

01 / 05Zillow Rentals · web and mobile

Booking a tour and applying with roommates

Testing found 35% abandonment at time selection. I put the landlord's three preferred times first, kept every other time one step away, and kept each co-applicant's report private.

28% less scheduling abandonmentReported · first A/B test · senior UX/UI designer
Screens and flows from the case study. User data recreated for illustrative purposes only.

02 / 05B2B SaaS · 2023–24

Audience targeting without the overload

Discovery showed people felt overwhelmed, not underpowered. I grouped the choices and revealed detail only when needed, instead of one long flat list.

Task completion 55% → 88%Reported · follow-up usability test, not live conversion · second designer on v2.0
Project board from the Aimcast case study.

03 / 05Zillow Rentals · design systems

One application system, alerts renters control

32 application screens moved to an updated Constellation system over three sprints. Email alerts became instant, daily or off, kept separate from device push.

32 screens, 14 components, 8 variantsReported scope · no measured gain supplied
Screens and flows from the case study. User data recreated for illustrative purposes only.

04 / 05Enterprise banking · 2025

Dense beneficiary records you can scan

My first card concept gave way to a restrained list with filters and expandable details after the client asked for a more professional direction.

A final proposed interfaceProposal · not shipped or measured
Project board from the Vision Bank case study.

05 / 05Social platform · ongoing

Feed and chat for a fast-growing product

Unread, empty, safety, failure and payment states were designed as part of the interaction model, so engineering could build them across screen sizes.

42 feed flows, 20+ chat flowsScope · ongoing, outcomes not measured
Project board from the OleOle case study.

Prototypes you can try

Ideas I designed and built with AI coding tools, so the interaction can be judged in use.

Away from the screen

Have a complex product? Let's make it easier to use.

I'm a UX/UI designer with over six years of experience creating user-centered products across healthcare, SaaS, enterprise software and e-commerce. I work across research, interaction design, visual design, prototyping and developer handoff.

I've built design systems, reusable component libraries and clear interaction specs.

I'm an avid surfer and I love sketching. In my down time, I enjoy learning about history, watching football and reading Bukowski.

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